Soda with a touch of mischief!
Everyone loves to get away with doing something "bad", especially when it comes to sweets! But why not still get that thrill of indulging in our favorite treats without the guilt of harming your health? Imp Fiz is a low calorie sugar free soda that aims to allow consumers to enjoy fruity soda flavors without all the guilt! Imp Fiz consists of five fruity flavors that taste just like their sugary counterparts. The idea behind the brand is to allow people to still get that thrill of sneaking the a treat but without the regret that comes afterwards. You can still be bad while doing some good!
The Imps
The mascot of the brand. Each Imp represents a different flavor. From left to right we have Blueberry Blitz, Gracious Grape, Tangy Lemon Lime, Orange Frenzy, and Zesty Straw-Burry. Each flavor has their own default expression. These expressions can be swapped around to bring some more fun and life to the Imps.
Color
When deciding on colors for the brand, I chose to give each flavor it's own palette. I did this because I wanted them to feel unique while also feeling like they belong together. The brown, green, and white showed up in multiple flavors, so these colors became a part of a general palette.
Type
For type, I wanted something that felt fun and whimsical, while also feeling structured and legible. I landed on Synthmesc for the logo, Bebas Neue (Bold) for titles and secondary text, and Nunito Sans (Regular) for tertiary text and body copy. I feel that these three type faces work very well together. Synthmesc provides the right amount of fun and silliness that the Imps do, while Bebas Neue and Nunito Sans sit will as typefaces that match the brands simple yet sleek look.
Logo
The logo for Imp Fiz is designed to reflect that of each flavor. The dots for the "i" in the primary logo feature devil horns and can be changed to match the different flavors. The logo mark on the right features the Imp silhouette and can also be shown in these colors.
